A large user conference purchased a hash tag from Twitter for the event. Twitter has upwards of a half billion records created daily. It is a huge data reservoir, but that volume of information cannot be easily moved to other systems never mind a Platform as a Service offering that specializes in business process.
This allowed the attendees in real time to see the activity and comments from the large group of attendees with all the advantages of social media.
For a participating company, the Twitter feed provides a sense of the scale of interaction and the tone but it leaves a number of key areas empty.
- There is no way to identify comments from conference participants that have been interacted with.
- The demographics in a Twitter feed do not come through in the standard interface.
- Shifts in the activity over the multiple days of the event are not apparent in streaming feed.